{"product_id":"ede-purple-shp","title":"Rosemary Purple Shampoo for Blonde, Gray \u0026 Silver Hair, Brightening Toning","description":"\u003cp\u003eToning Shampoo with Biotin \u0026amp; Keratin, Reduces Brassiness \u0026amp; Yellow Tones, Helps Strengthen Hair, Sulfate-Free, 16 fl oz\u003c\/p\u003e\u003ch2\u003eProduct overview\u003c\/h2\u003e\u003cp\u003eEDENIKA Purple Shampoo is specially formulated for blonde, gray, silver, bleached, highlighted, and color-treated hair. Infused with purple toning pigments, this shampoo helps reduce unwanted brassiness and yellow tones while enhancing a cooler, brighter, salon-fresh look.\u003cbr\u003e\u003cbr\u003eEnriched with Rosemary Oil, Biotin, and Keratin, the formula helps support healthy-looking hair, strengthen the appearance of strands, smooth frizz, and add beautiful shine. Rosemary Oil helps nourish the scalp and support healthy-looking roots, Biotin helps improve the appearance of stronger, fuller-looking hair, and Keratin helps smooth and soften each strand for a silky, polished finish.\u003cbr\u003e\u003cbr\u003eThis sulfate-free toning shampoo gently cleanses while helping maintain vibrant blonde, silver, and gray tones. Made in USA, EDENIKA Purple Shampoo is designed to help keep your hair looking fresh, bright, smooth, and radiant between salon visits.\u003c\/p\u003e\u003ch2\u003eProduct features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003ePurple Toning Shampoo for Blonde, Gray \u0026amp; Silver Hair: EDENIKA Purple Shampoo is designed for blonde, gray, silver, bleached, highlighted, and color-treated hair, helping refresh and maintain cooler, brighter tones.\u003c\/li\u003e\n\u003cli\u003eReduces Brassiness \u0026amp; Yellow Tones: Infused with purple toning pigments, this shampoo helps neutralize unwanted brassy and yellow tones, leaving hair looking cleaner, cooler, and more vibrant.\u003c\/li\u003e\n\u003cli\u003eWith Rosemary Oil for Healthy-Looking Roots: Rosemary Oil helps nourish the scalp and support healthy-looking roots, making it a great addition to your regular hair care routine.\u003c\/li\u003e\n\u003cli\u003eBiotin \u0026amp; Keratin for Stronger-Looking, Smoother Hair: Biotin helps improve the appearance of stronger, fuller-looking hair, while Keratin helps smooth frizz, soften strands, and enhance shine.\u003c\/li\u003e\n\u003cli\u003eSulfate-Free \u0026amp; Made in USA: A gentle sulfate-free shampoo for color-treated, blonde, silver, gray, and highlighted hair. Made in USA, it helps cleanse, tone, smooth, and brighten while maintaining a soft, shiny finish.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eIngredients\u003c\/h2\u003e\u003cp\u003ePurified Water, Sodium C14-16 Olefin Sulfonate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Hydrolyzed Keratin, PEG-150 Distearate, Polyquaternium 10, Oleth-20, Guar Hydroxypropyltrimonium Chloride, Polyquaternium 7, Ext. D \u0026amp; C Violet #2, Rosmarinus Officinalis (Rosemary) Flower Oil*, Sodium Benzoate, Caprylyl Glycol, Potassium Sorbate, Oleth 10, Glycerin, Sorbitan Oleate, Cinnamomum Zeylanicum (Cinnamon) Leaf Oil*, Biotin, Eugenia Caryophyllus (Clove) Bud Oil*, Camellia Sinensis (Green Tea) Leaf Extract*, Phytic Acid, Hydrolyzed Silk Protein, Panthenol (Pro Vitamin B5), Spirulina Platensis Powder, Tocopheryl Acetate (Vitamin E).\u003c\/p\u003e\u003ch2\u003eDirections\u003c\/h2\u003e\u003cp\u003eWet hair and apply a generous amount of Purple Shampoo. Work into a rich lather using gentle circular motions. Rinse thoroughly with warm water. For best results, follow with Edenika Purple Conditioner.\u003c\/p\u003e\u003ch2\u003eWarnings\u003c\/h2\u003e\u003cp\u003eFor external use only. Avoid contact with eyes.\u003c\/p\u003e\u003ch2\u003eProduct details\u003c\/h2\u003e\u003cp\u003eUPC: 850044672523\u003c\/p\u003e","brand":"Edenika Botanicals","offers":[{"title":"Default Title","offer_id":51298796732663,"sku":"EDE-PURPLE-SHP","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0665\/2480\/7415\/files\/71V70lxQnUL.jpg?v=1791821154","url":"https:\/\/edenikabotanicals.com\/products\/ede-purple-shp","provider":"Edenika Botanicals","version":"1.0","type":"link"}