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Tone
AT A GLANCE
- Helps reduce unwanted yellow tones
- Maintains a cooler, brighter-looking tone
- Leaves hair softer and more manageable
What you get
One shampoo · 16 fl oz

Tone
Rosemary Purple, at the roots of your routine.
Rosemary oil · biotin · keratin · purple toning pigments
Toning care for blonde, gray, silver, and highlighted hair. Purple pigments help reduce the appearance of unwanted yellow tones, while rosemary, biotin, and keratin feature in the conditioning botanical formula.
WHAT IT DOES
Tone
- Helps reduce unwanted yellow tones
- Maintains a cooler, brighter-looking tone
- Leaves hair softer and more manageable
WHAT YOU GET
One shampoo · 16 fl oz
The formula and pack selected above.
YOUR EDENIKA RITUAL
How to use it.
- Wet hair and apply a generous amount of Purple Shampoo.
- Work into a rich lather using gentle circular motions.
- Rinse thoroughly with warm water.
- For best results, follow with Edenika Purple Conditioner.
More formula details
- Purple Toning Shampoo for Blonde, Gray & Silver Hair: EDENIKA Purple Shampoo is designed for blonde, gray, silver, bleached, highlighted, and color-treated hair, helping refresh and maintain cooler, brighter tones.
- Reduces Brassiness & Yellow Tones: Infused with purple toning pigments, this shampoo helps neutralize unwanted brassy and yellow tones, leaving hair looking cleaner, cooler, and more vibrant.
- With Rosemary Oil for Healthy-Looking Roots: Rosemary Oil helps nourish the scalp and support healthy-looking roots, making it a great addition to your regular hair care routine.
- Biotin & Keratin for Stronger-Looking, Smoother Hair: Biotin helps improve the appearance of stronger, fuller-looking hair, while Keratin helps smooth frizz, soften strands, and enhance shine.
- Sulfate-Free & Made in USA: A gentle sulfate-free shampoo for color-treated, blonde, silver, gray, and highlighted hair. Made in USA, it helps cleanse, tone, smooth, and brighten while maintaining a soft, shiny finish.
Ingredient details
Purified Water, Sodium C14-16 Olefin Sulfonate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Hydrolyzed Keratin, PEG-150 Distearate, Polyquaternium 10, Oleth-20, Guar Hydroxypropyltrimonium Chloride, Polyquaternium 7, Ext. D & C Violet #2, Rosmarinus Officinalis (Rosemary) Flower Oil*, Sodium Benzoate, Caprylyl Glycol, Potassium Sorbate, Oleth 10, Glycerin, Sorbitan Oleate, Cinnamomum Zeylanicum (Cinnamon) Leaf Oil*, Biotin, Eugenia Caryophyllus (Clove) Bud Oil*, Camellia Sinensis (Green Tea) Leaf Extract*, Phytic Acid, Hydrolyzed Silk Protein, Panthenol (Pro Vitamin B5), Spirulina Platensis Powder, Tocopheryl Acetate (Vitamin E).
Warnings
For external use only. Avoid contact with eyes.
Product details
UPC: 850044672523
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